Recently, in some short video platforms, from time to time will brush to such a “scary” scene: the camera swept a room, dozens of computers placed on the table, the anchor on the screen is real-time online live selling goods, with the text is clearly written: "It's scary, 200 square meters of live base is empty. All AI digital people live." However, when the camera focuses on the computer screen, carefully scrutinized, appeared in the lens of these anchors and like a real person as realistic.
Since the emergence of ChatGPT, once again triggered people's attention to artificial intelligence and hot discussion, many industry sectors also accelerated the “intelligent” attempts, in the field of live with goods, there is such a “AI digital human anchor”. The reporter noted that in Jinan, some companies, AI digital human anchor has begun to replace the real person, appeared in the live room.
This time, AI will “rob” whose job? Jinan, some companies, are using “AI digital human anchor” instead of real people, appearing in the live room.
Virtual anchor batch on the job
“Digital human live test for 3 days, very stable, no system problems and platform violations.” Chen Lei, general manager of McMansion New Media, has been plowing in the field of self-media for more than ten years, and when the “AI digital human anchor” appeared, he keenly captured this new trend.
AI digital people, also known as “2D hyper-realistic digital people”, the image is closer to ordinary people, if you do not carefully identify, it will easily be mistaken for a real person. “With the help of AI technology, a virtual digital person can be generated, or a real person can be ‘cloned’.” “Compared to the former, the latter can harbor risks such as violating portrait rights.”
Live streaming 24 hours a day
Over the years, the lead anchor has become a regular position in many companies, and the reporter saw from some recruitment platforms that in Jinan, the monthly salary for recruiting an anchor ranges from a few thousand to tens of thousands. “This is only the base salary, usually also have a commission.” Chen Lei introduced, if you want to recruit experienced and mature anchors, it is even more difficult, “the enterprise's labor costs are very high.”
Compared to this, “AI digital human anchor” advantage is particularly obvious, the reporter searched and found that, at present, the market, digital human anchor business annual service price generally ranging from a few thousand dollars, the highest is only tens of thousands of dollars, and even some as low as a few hundred dollars, and the main hit a "hard-working ", can 365 days, 7 × 24 hours non-stop with goods, do not need to pay five insurance and gold, not to mention the commission.
Digital people bring new business opportunities
Recently, Jitterbug platform released “on the platform specification of AI-generated content and industry initiatives”, to the public's general concern such as virtual people live, AI-assisted generation of content, whether the flow of support for AI content, etc. made a response, and accordingly to make constraints.
“The industry generally believes that this is considered to be the first pass issued by the platform, behind the constraints also means standardization, and more platforms will follow up and show their attitude next.” Chen Lei said, “AI digital human anchor” may usher in a faster popularization.
Up to now, a number of Internet manufacturers into the game, the end of February this year, Tencent released AI intelligent creative assistant “Tencent Zhi shadow”, playing everyone can create digital people; and as early as last year's Baidu World Congress, in the “Baidu APP digital people program” in the Proposed to realize “a digital person per capita”. More business departments in Nanjing and other places to start a digital person-related business plans to help merchants touch the network development.